BURGERFI

BurgerFi gave us the task of differentiating them from their competitors such as Shake Shack and Five Guys, and position them as the only all-natural, gourmet burger place. They are more than just another burger joint and want the rest of the world to know so.With this in mind, I created the “Bend the Rules” campaign, with the hope of highlighting BurgerFi’s unique menu and keeping with it’s cool, spunky vibe. *All photography taken by yours truly*

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"Bacon and eggs aren't only for breakfast."

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"Dressing your dog is totally acceptable."

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"Why have one sidekick when you could have two?"

In Store

In Store

To extend the campaign in the store and generate more brand loyalty, I created a "Rule Benders" loyalty program that would not only interact with the customers but also encourage them to keep coming back for more!

© 2021 by Kacie Nelson.