Burgerfi

BurgerFi gave us the task of differentiating them from their competitors such as Shake Shack and Five Guys, and position them as the only all-natural, gourmet burger place. They are more than just another burger joint and want the rest of the world to know so.With this in mind, I created the “Bend the Rules” campaign, with the hope of highlighting BurgerFi’s unique menu and keeping with it’s cool, spunky vibe. *All photography taken by yours truly*

Print Ad "Bacon and eggs aren't only for breakfast."	Print Ad "Dressing your dog is totally acceptable."	Print Ad "Why have one sidekick when you could have two?"
In Store To extend the campaign in the store and generate more brand loyalty, I created a "Rule Benders" loyalty program that would not only interact with the customers but also encourage them to keep coming back for more!

Back to Work

kacie a. nelson

Art Director // Graphic Designer // Photographer

BURGERFI

Print Ad

"Bacon and eggs aren't only for breakfast."

Print Ad

"Dressing your dog is totally acceptable."

Print Ad

"Why have one sidekick when you could have two?"

In Store

To extend the campaign in the store and generate more brand loyalty, I created a "Rule Benders" loyalty program that would not only interact with the customers but also encourage them to keep coming back for more!