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kacie a. nelson
Art Director // Graphic Designer // Photographer
BURGERFI
BurgerFi gave us the task of differentiating them from their competitors such as Shake Shack and Five Guys, and position them as the only all-natural, gourmet burger place. They are more than just another burger joint and want the rest of the world to know so.With this in mind, I created the “Bend the Rules” campaign, with the hope of highlighting BurgerFi’s unique menu and keeping with it’s cool, spunky vibe. *All photography taken by yours truly*
![]() Print Ad"Bacon and eggs aren't only for breakfast." | ![]() Print Ad"Dressing your dog is totally acceptable." | ![]() Print Ad"Why have one sidekick when you could have two?" |
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![]() In StoreTo extend the campaign in the store and generate more brand loyalty, I created a "Rule Benders" loyalty program that would not only interact with the customers but also encourage them to keep coming back for more! |
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