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The MINI brand is known for its fun personality and out-of-the-box, over-the-top advertising. Thus it was only natural to come up with a huge campaign for the launch of their newest and largest Mini Cooper model yet- the hardtop S 4door. With the “Spot the Mini” campaign, MINI will engage consumers nationwide and get people talking like never before. Through print ads, a mobile application, and various social media platforms, this will be the biggest scavenger hunt the United States has ever seen. 

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