MINI COOPER

The MINI brand is known for its fun personality and out-of-the-box, over-the-top advertising. Thus it was only natural to come up with a huge campaign for the launch of their newest and largest Mini Cooper model yet- the hardtop S 4door. With the “Spot the Mini” campaign, MINI will engage consumers nationwide and get people talking like never before. Through print ads, a mobile application, and various social media platforms, this will be the biggest scavenger hunt the United States has ever seen. 

App Screens
App Screens
App Screens
App Screens
Bus Shelter Ad
Bus Shelter Ad
Billboard Ad
Billboard Ad