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kacie a. nelson
Art Director // Graphic Designer // Photographer
PAWS 4 YOU
For PhilADthropy 2015 my client was Paws 4 You, a local humane animal shelter in Miami that strives to provide a safe, caring home to the neglected and/or homeless animals in South Florida. They are also a strictly "No Kill" shelter that provides full treatment to its animals, in the hope of restoring them back to full health and ready for adoption. We loved this cause, and decided to give them a complete brand makeover to modernize and simplify their marketing.
AD: Kacie Nelson | Designers: Willa Deeley & Ella Shumilina | Copywriters: Keira Vollandt, Maria Zarazua, Janine DePree
Paws4You Old Logo
Paws4You New Logo
We decided to keep their original colors but modernize and simplify their logo for a more refined look.
We decided to also completely redesign their current pamphlet/brochure and bring it to life with more playful colors and photos of the animals.
Brochure Back Cover
We also created a loyalty club for potential and current sponsors of the organization, complete with different donation levels and incentives for donors to support the cause.
We created both personal and professional cards for the Paws4You owner, complete with her favorite dog breeds on the front.
Thank You Cards & Official Folder
We designed cute "thank you" cards to give to donors once they've made their donation. To complete the package we also created an official Paws4You folder to keep all of their newly designed paper goodies in one place, and to give to sponsors/clients at meetings.
Apparel & Pet Accessories
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